Majority of Temecula residents support local tourism, express pride in Temecula Valley

Norma MarloweVisit Temecula ValleyVisit Temecula Valley issued the results of its 2023 Resident Sentiment Tourism Survey, which examines how the residents of Temecula feel about various aspects of tourism. Survey results show that more than three quarters, or 76%, of those surveyed support and care about the success of tourism, while 14% were neutral. Eight in 10 residents responded it is good for the region, and 75% said they care about the success of the tourism industry in Temecula Valley. The majority of respondents said they were proud to live in Temecula, with eight in 10 responding that they look forward to showing the area to visiting family and friends. Conducted by Longwoods International, the Resident Sentiment Tourism Survey is composed of data collected in spring 2023
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