Chief Sam DiGiovannaCALIFORNIA – Black Friday is the day after Thanksgiving when holiday gift buying begins. Sales offering big discounts lure customers into stores, often beginning in the early hours of the morning.Why is it called Black Friday? Many retailers report some of their highest profits on Black Friday. The black portion of the name, “Black Friday” relates to businesses recording their losses in red ink and gains in black. This tradition lives on in modern accounting software, hence the name.“Unfortunately, Black Friday is a day when shoppers may become victims of crimes and injuries,” reminds Fire Chief Sam DiGiovanna. Unfortunately, crime is on the rise. California’s violent crime rate increased by 6.0% in 2020 to 2021.Shoppers should all be alert a
