Ayisha Yasmin Burks is the owner of Yasmin’s Beauty Supply in Hemet. She was asked to remove her face covering for the photograph and was more than 6 feet away from the photographer. Valley News/Diane A. Rhodes photo
While many small businesses have struggled to stay afloat during the coronavirus pandemic, Ayisha Yasmin Burks of San Jacinto made the decision to launch Yasmin’s Beauty Supply in Hemet in November. She said the best way to describe her retail store is that it is helping to bring out the confidence and beauty within everyone.Burks said she selected her store’s Hemet location to fill an unmet/underserved need for diverse haircare and beauty supplies. She said many of her customers have commented on the fact that she carries products they have not seen in other stores.“I woke up one morning at 3 a.m. in August 2020 and said out loud: ‘I should open a beauty supply store.’ I’m not sure where that came from, but I stayed with it,” Burks said. “The following month I had
