RIVERSIDE (CNS) - The Riverside County Board of Supervisors Tuesday, March 22, unanimously approved a “tourism recovery campaign” for Riverside County, directing that $2.16 million in federal COVID relief funds be distributed to two organizations that will be tasked with drawing visitors back to the region after the dramatic downturn of the last two years.
The campaign will be funded entirely by 2021 American Rescue Plan Act funds, of which the county has, to date, received $239.9 million, with an additional $200 million on the way, according to the Office of Economic Development.
That agency received a $36 million allotment from the larger ARPA award to the county, and it is that pool on which the campaign will rely for funding.
Visit Greater Palm Springs is slated to receive $1.76
